Pocket Aces creates content across 3 channels and reaches over 40 million people weekly on its own properties
'Younger people are taking steps to prevent lifestyle diseases.'
'It is fascinating to partner with consumers on the journey of self-discovery and to help shape people's preferences -- that is what I find most exciting,' Nandini Piramal tells Abhineet Kumar and Aneesh Phadnis.
The movie has attracted 60 brands as merchandise partners and seven media partners
Though the intent has been hailed as good for the economy, teething problems remain with a five-rate structure for various goods and services
At Rs 21 crore, the film recorded the lowest Eid release opening figures for the star since 2012.
The question that is being asked is: Does the GST campaign gain from his all-too-familiar face taking forward its message or will brand fatigue flatten the impact?
Actors and sportspersons are increasingly blacklisting products like colas and fairness creams. Urvi Malvania explores what lies behind the concern among endorsers over brands they promote and how will it impact both.
Flights from Mumbai and Kerala will also have to transit through these routes due to restrictions
NDTV will become a full time infotainment and entertainment channel
FMCG, durables, pharma firms say they remain unclear about transition gains and losses
How a small-town theatre actor is navigating his way in the world of endorsements, using his Bollywood playbook as a guide.
The travel agents have demanded refunds for customers
Its worldwide gross is already a staggering Rs 1,250 crores.
The cricket icon is a co-owner of the Chennai franchise, one of the new teams added to the sport league
Not only is the number of native language users set to grow faster than English users over the next five years, these users are more likely to lead a more active digital life. Arundhuti Dasgupta & Urvi Malvania find out how brands are rethinking digital marketing plans to accommodate this.
Vistara Chief Executive Officer Phee Teik Yeoh is expected to meet the senior management of BA over the next few days to discuss the partnership.
Airlines tell Arindam Majumder and Aneesh Phadnis they are forced to look at expats due to a lack of commanders, a position that requires experience.
Hindi language dailies are the highest selling, at 22 million copies a day, followed by English at 8.55 million, Malayalam (4.55 million) and Marathi (4.33 million).
The 100MB app casts the cricketer in a digital avatar that can be used in a variety of ways. Celebrities, Urvi Malvania reports, are increasingly leveraging their fan following in the real world to build virtual empires.
Together with Jet Airways we will have 61 flights to Amsterdam and Paris during the winter season. That also makes us the second largest airline group after Lufthansa, which has 67 weekly flights, and we are catching up to become the first, says KLM CEO Pieter Elbers.
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